I’ve noticed that, overall, balancing IH work has improved. We don’t spend extensive time discussing plans, which could be as there’s less to do, especially compared to when we first started, but I think we’re all clearer on our roles, actions to take and when to promote. This provides me with more insight on how this sector works and that it’s a learning process for us all
The founder requested I make other Tokyo videos
- I created one according to her usual compilation style. I don’t prefer it, but will keep trying it out to improve
https://www.instagram.com/reel/DXb7DjsiiWp/?igsh=Zm55aXh1azFocDE2
Playing Outside Festival
- I planned 2 videos I wanted to make, including another ‘Come with me to..’
- I wanted it to be from the perspective of me as a host, whereas past videos were more so from an attendee’s perspective. This could bring in a different audience, however, so I asked the founder for her opinion:
[Suggested it be called] a day in a life hosting
I really like this idea Natassha…I think people are curious what the BTS are
- With our workshops being drop-in, attendees came at different times and also directly from the festival. I noticed I spoke more, both personally and to introduce IH, which by the end of the day became really difficult, but was enjoyable
- These were sold out, paid workshops and not everyone attended, which meant we could accept festival goers to join in
- We had examples of each craft, which was helpful to explain the process, and see if they’d be interested in joining
- My cohost introduced the workshop to 2 walk-ins who joined us. We realised they hadn’t bought tickets, so I decided that we can start by asking walk-ins if they bought a ticket, reflecting agility
- I realised there’s many discussion points to engage potential participants, like showing our examples, so it can be easily missed
- The overall event was fun and it was motivating to meet so many creatives, so I’m glad we went through with it and hope we do more in future
- We had parents and children joining in for the first time too, which was great. I did have to be mindful of avoiding getting them in content
Day in a Life video
- I took 100+ videos so refining how many videos and the type of videos took the most time within the process to ensure it’s descriptive, but still engaging
- I went back in to refine this multiple times = reminded me that it’s not always the embellishments that require the most thought
- Inspired by a style I’ve noticed for a while, e.g. the below, I wanted to try out different sound/video effects
Inspiration:
https://www.instagram.com/reel/DXHVxNbjArj/?igsh=bHF3MXdoNmVhOThz
- Choosing what to use was trickier than I thought because of the variety there is, but I think added a lot to the video
Video:
https://www.instagram.com/reel/DXjVxDiMdSs/?igsh=enprdHM4eHI1cW8=
Deck of Card Decorating event
- This went smoothly
- I learnt a lot from CT, who:
- Made a presentation to demo
- Would talk with the whole group throughout instead of people individually
- Finished with a group tidy up and showcase, which saved time and meant we could get great content as both myself and CT plan to use the results for our own videos
- These are elements we can incorporate in future events
- I’m glad I confirmed CT’s content beforehand, as she doesn’t usually take footage, and so this meant I’d take the right footage for the both of us
- A community also posted our event to promote it to their audience, which we typically see as beneficial, especially for the Goal Setting event where someone joined after finding our promotional elsewhere
- However, they only tagged us while using CT’s artwork in the promotion. They also spelt the venue wrong
- CT flagged this and said if it was her she’d request the post be removed
- As mentioned, this isn’t a typical decision we make, but an interesting point
- The founder decided to stick with it so I just requested they tag CT, which they did
- I think this was insightful regarding professional communication, but also in thinking about not all promotion as good promotion
- Additionally, we typically ask for a 7 day notice on refunds, but a regular requested we provide her some materials due to an unexpected personal circumstance
- I told IH, suggesting we refund her as it’s not possible to give her all the materials, and her payment not only includes materials, but our direction and community
- They both agreed so I sent an email
- The circumstance reminded me of the importance of keeping honest and professional when you are part of a brand, and how this can benefit its image more in the long term