Category: Introverts’ Home

I’ve noticed that, overall, balancing IH work has improved. We don’t spend extensive time discussing plans, which could be as there’s less to do, especially compared to when we first started, but I think we’re all clearer on our roles, actions to take and when to promote. This provides me with more insight on how this sector works and that it’s a learning process for us all

The founder requested I make other Tokyo videos

• I created one according to her usual compilation style. I don’t prefer it, but will keep trying it out to improve

https://www.instagram.com/reel/DXb7DjsiiWp/?igsh=Zm55aXh1azFocDE2

Playing Outside Festival

• I planned 2 videos I wanted to make, including another ‘Come with me to..’
• I wanted it to be from the perspective of me as a host, whereas past videos were more so from an attendee’s perspective. This could bring in a different audience, however, so I asked the founder for her opinion:

[Suggested it be called] a day in a life hosting

I really like this idea Natassha…I think people are curious what the BTS are

• With our workshops being drop-in, attendees came at different times and also directly from the festival. I noticed I spoke more, both personally and to introduce IH, which by the end of the day became really difficult, but was enjoyable
• These were sold out, paid workshops and not everyone attended, which meant we could accept festival goers to join in
• We had examples of each craft, which was helpful to explain the process, and see if they’d be interested in joining
• My cohost introduced the workshop to 2 walk-ins who joined us. We realised they hadn’t bought tickets, so I decided that we can start by asking walk-ins if they bought a ticket, reflecting agility
  • I realised there’s many discussion points to engage potential participants, like showing our examples, so it can be easily missed
• The overall event was fun and it was motivating to meet so many creatives, so I’m glad we went through with it and hope we do more in future
• We had parents and children joining in for the first time too, which was great. I did have to be mindful of avoiding getting them in content

Day in a Life video

• I took 100+ videos so refining how many videos and the type of videos took the most time within the process to ensure it’s descriptive, but still engaging
  • I went back in to refine this multiple times = reminded me that it’s not always the embellishments that require the most thought
• Inspired by a style I’ve noticed for a while, e.g. the below, I wanted to try out different sound/video effects

Inspiration:

https://www.instagram.com/reel/DXHVxNbjArj/?igsh=bHF3MXdoNmVhOThz

• Choosing what to use was trickier than I thought because of the variety there is, but I think added a lot to the video

Video:

https://www.instagram.com/reel/DXjVxDiMdSs/?igsh=enprdHM4eHI1cW8=

Deck of Card Decorating event

• This went smoothly
• I learnt a lot from CT, who:
  • Made a presentation to demo
  • Would talk with the whole group throughout instead of people individually
  • Finished with a group tidy up and showcase, which saved time and meant we could get great content as both myself and CT plan to use the results for our own videos
  • These are elements we can incorporate in future events
• I’m glad I confirmed CT’s content beforehand, as she doesn’t usually take footage, and so this meant I’d take the right footage for the both of us
• A community also posted our event to promote it to their audience, which we typically see as beneficial, especially for the Goal Setting event where someone joined after finding our promotional elsewhere
  • However, they only tagged us while using CT’s artwork in the promotion. They also spelt the venue wrong
  • CT flagged this and said if it was her she’d request the post be removed
  • As mentioned, this isn’t a typical decision we make, but an interesting point
  • The founder decided to stick with it so I just requested they tag CT, which they did
  • I think this was insightful regarding professional communication, but also in thinking about not all promotion as good promotion
• Additionally, we typically ask for a 7 day notice on refunds, but a regular requested we provide her some materials due to an unexpected personal circumstance
  • I told IH, suggesting we refund her as it’s not possible to give her all the materials, and her payment not only includes materials, but our direction and community
  • They both agreed so I sent an email
  • The circumstance reminded me of the importance of keeping honest and professional when you are part of a brand, and how this can benefit its image more in the long term

Workshop planning for the Playing Outside festival (PO)

• We were told we could do 3 workshops for 20 people each throughout a festival day
• Since we’ve done a workshop now, I was less concerned about how it could work, but suggested doing Self-Care Zine workshops since it’s something we’re familiar with = founder said this was a great idea
• We later scheduled a meeting with the Festival host:
  • She explained the venue and I noticed I was very uninformed (which was a shock as I usually research thoroughly). Initial conversations were between the founder and PO, and so I realised my research wasn’t in the right places. Next time I’ll ask if I’ve missed anything
  • We decided on times that worked for us, and that we needed to send workshop photos and descriptions soon
  • I was surprised at the workshop suggestion, as it was different to what we initially agreed. My cohost and I said we’d get back to confirm this and we made further refinements
• PO confirmed our refinements but there was no break mentioned, which was not what was discussed
• I then noticed:
  • Promotion for the workshops were out before our deadline
  • Unconfirmed timings were used
  • The workshop title and description was wrong
  • Prices were different
• I was surprised and told the team who were too, but after emailing about this, these changes were made
• Despite being a very chaotic situation, I learnt a lot about communication and the importance of considering the needs of small communities (like when collaborating), to ensure collaborations are fair on both sides = furthered my knowledge about this sector and connectivity skills

Content

• With content changes, I asked the founder again if we could make a content calendar to organise our posts. I felt this really improved my workflow to schedule future ideas and know exactly what I’m making
• She requested I make a Tokyo Reel for their past Galentines event. She was unsure how to compile footage since this event incorporated multiple workshops simultaneously with few videos
  • I looked at the footage, remembering a trend I’d noticed and agreed
  • I wanted to use a Capcut template, but as the content was mainly photos and the template wasn’t flexible, I decided to make it myself
  • I split the video into 3 titled sections of each workshop which was useful

Feedback:

Sounds perfect for Galentines, you did it so fast

Text should move slightly [to fit into reel formats]

Add another clip of the books [since it was their main collaborator’s shop]

These were good points and I made these adjustments

She commented:

Obsessed with it

So I’m glad the idea worked

Galentines video:

https://www.instagram.com/reel/DVr_SRRChbF/?igsh=MTg4Z2U5bnV0NmNwOQ==

• The founder also came up with a plan of which dates promotional content, tickets and emails should be out. This is helpful to know when to start preparing and have collaborator information by
• While balancing IH with an ACP course, I did struggle to keep up with what was happening with IH
  • The founder asked if I’m posting a video on the calendar. However, I understood the calendar to be flexible based on a prior conversation and her earlier missed post = I realised that expectations can easily be unaligned without explicit confirmation
  • I said I could post it on the next available day and didn’t receive a response, but a comment she made elsewhere reminded me that miscommunication can create the wrong impression, so I followed up
  • We came to a resolution and I was able to post in good timing = the importance of proactive communication and also keeping things professional

Matcha Whisking & Journaling event:

• This event sold out as our first paid sold out event, which was motivating
• The event itself was successful, but I did have some concerns:
  • Especially in accordance with our aims, we promoted the event as relaxing. This wasn’t necessarily the case as I think EM may have brought in a different kind of audience
  • I noticed an uncomfortable attendee who said she expected it to be relaxing. Other people, however, said they loved it and had a lot of fun, and while I agree, I think our audiences must have clashed, reminding me of the importance of being aligned. I informed the IH team, but am unsure what exactly we could’ve done to prevent it
  • It showed me that not all collaborations will be completely balanced
• I also wasn’t able to get all the content I needed since there were a lot of moving parts, understanding that sometimes content doesn’t always go to plan

CT and PO preparation

• Since I felt behind, I told my cohost that we could catch up and this was really beneficial
• With 2 events next month, we discussed materials, schedules and made documents
• We also thought of making QR code posters for PO and that we needed to buy lots of new supplies = helpful to be stocked up and have more promotional material for future events
• I made post captions and the ticketing page using my new templates to help, which was useful, especially as there were lots of captions to make. I sent the Eventbrite to CT who confirmed it’s useability
  • I think communication over the group chat has been helpful and professional e.g. we also discussed other reel promotions to make etc., so I will continue to do this for collaborations

A few months ago, I suggested post ideas, one of which my cohost would illustrate – a winter wellbeing post:

• It was in progress but incomplete, and with winter finishing it needed to be up
• The founder mentioned posting this on stories instead as there are many event posts pending, and this post idea was to keep active when we first joined IH
• Despite agreeing, I felt stories wasn’t the best location: we wouldn’t reach a new audience, and it has many slides (which would mean many stories)
• However, she suggested spreading out the posts and keeping it under a highlight to counter these issues, so I agreed = importance of trying to keep posts within deadlines

Collaborations

• We have many potential collaborators /ideas for the next few months that can fall through or work out = we’ve been getting slightly confused. The founder organised this through a Notion table to help keep track, which was beneficial
• We got in contact with a matcha brand, enlematcha (EM) to host an event. I asked for their event availability to help us understand what days to suggest to other collaborators = beneficial to know who to prioritise. This furthered my connectivity and interpersonal skills to stay efficient
• With many old collaborative Notion pages, I created a document containing this information. Setting this up early on was beneficial for busier periods = keep organised and informed my future professionality
• The founder asked us about hosting workshops at a Festival. I was nervous since we haven’t facilitated workshops yet, but I suggested we show our interest and make the craft before hosting it which helped

2026 goal setting video

• I added photos to this video to emphasise the feel of the event
• I realised the footage I took was quite repetitive, reflecting a need to think further about various shots
• I made this as a compilation, but didn’t love the outcome. I noticed I don’t prefer editing compilations as much as I do other formats
  • However, I struggled to ideate further, with the focus on aesthetics
  • Simultaneously, I saw a different content style from IH Tokyo. I found the ideas interesting and engaging, ideas that I had never thought about for the same reason, so I decided I should catch up with the founder at some point to discuss if perhaps the style is changing

https://www.instagram.com/reel/DUscTM4CLXP/?igsh=MXdiaW1hb2RmdmI4dg==

RG meeting

• As they had contacted us, I hoped they’d have an idea on how we could collaborate, especially as their workshops are higher priced
• However, we were asked if we had ideas, which surprised me, also considering we provided our pitch deck (has various ideas listed). As a result, we referred her to this again and decided our ideas couldn’t be priced at their bands, concluding with no collaboration
• It made me reflect on the need to have aligned collaborators, since they seem to be more of a business whereas we are community-first
• It also reminded me of the importance of researching potential collaborators as this could’ve been concluded this over messages

Content changes

• The founder mentioned she wants to find more content creator volunteers, focused only on being consistent with posts, ideally in Tokyo. I was confused by this, since that inferred London too and I post consistently
• She apologised for not asking me about it before, said it can include weekly posts, editing, memes and trends and that I’m welcome to make more. This confirmed my previous thought and since I still wasn’t 100% sure, I decided to plan content based on what I’ve understood, and plan a meeting
• She sent me inspiration so I spent time developing ideas, which I will do for each event and found helpful
• In a sense, I felt relieved as it meant I could look into more styles, but also realised it would take more time during events, so communicated that my focus will shift further onto content
• With these changes, that I was interested in, but also needed to adapt to, an event upcoming, and other event preparation I was beginning to get overwhelmed so I just listed all my tasks on Notion to break them down and keep organised

Self-Care Zine-Making event

• We finally introduced the event which was useful to avoid repeating notices, and everyone was familiar with how the event will run
• I spoke to attendees, but will speak to them more to build further connections
• It was successful, all 14 signees attended and I got all content, especially aligning with my updated ideas. These updates made me more excited to edit too
• We made a tour video inspired by a trend. It’s supposed to be continuous and the main table wasn’t shown, which caused a couple editing difficulties so next time I will show inspiration beforehand
• I asked the founder who said:

Repeat it slower [clip of main table] and bring in effects

This was a useful idea but effects were limited as I edited it on Instagram (thinking it would be a simple edit), so next time I wont do this

Tour video:

https://www.instagram.com/reel/DW-6mMdMZbr/?igsh=NmJjaHhkd3MxanY1

• I also made POV videos, including a POV still (inspired by the below)
  • These performed very well. On TikTok the POV still increased our followers by 400%, so I will make more. I also believe planning this was useful, which I had recently been brushing off since I struggled with ideas

Inspiration:

https://www.instagram.com/reel/DT7ysK8DPS9/?igsh=ZzJwMHY1anczeXgx

Originally I used the same caption from the inspiration, planning to credit them. But, I loved the founder’s feedback which was to:

Alter it to “introvert friendly” to fit the branding

POV still:

https://www.instagram.com/reel/DVFNOHxjG0f/?igsh=ZHdlcXR5ZDFtM3Zw

EM collaboration

• In our meeting, we decided to do a matcha making and journaling event
• We said she’d send over some description points, which I asked for to make the Eventbrite, but these included a different price and title to what we agreed. I thought it best to ask the team their thoughts
• As we had a deadline, I started making the description while waiting. My cohost said:

Add more about journaling [and] put the focus on making your own matcha

These were great points as it was what we offered for the collab and was useful as a selling point

• The founder eventually said she was worried about the high price and later suggested doing early bird tickets. I loved this idea and we consistently did this for other events
• Early bird tickets gave me an idea to first exclusively promote them on our Whatsapp and mailing list, especially as we need to be more active on Whatsapp – something we brought to many future events
• Sending this to the Whatsapp chat/mailing list and posting the promotional post was chaotic as:
  • I ticked off “absorb fees” (adds Eventbrite fees onto original price) accidentally
  • The team didn’t provide me access to the promotional post
  • There were misunderstandings
  • I edited new points onto the Eventbrite
  • I needed to make a caption
  • I was requested to add a survey from a past collaboration to our email but wasn’t given a link
• Ultimately, I knew something needed to change, so I:
  • Made Eventbrite and caption templates
  • Requested they send over posts as soon as it’s done
  • Now know not to tick off absorb fees
• I searched how to partially refund those who bought tickets while absorb fees was available and sent out an email, problem-solving and also learning the refund process as I haven’t done it yet

Potential collaboration with ‘RG’ (anonymised)

• I interacted with communities on Instagram, including supporting a video posted by RG. They then messaged us, looking to collaborate, so I responded with our pitch deck (provides event ideas and explains the values). This was an effective way to start the conversation and we scheduled a meeting
• However, in researching, RG seem to focus on higher priced events, which we avoid to align with our values of accessibility = I’m interested to see how they would like us to collaborate

Anomalous Space residency

• We were accepted to be residents part of Anomalous Spaces’ programme to have 1 event a month for 6 months in the space, starting in January
• However, the timing of this confirmation meant we had a few weeks to plan an event for our next slot. I was worried about this so I communicated this with the founder, who reassured me as we’re in conversation with collaborators

Assemblage Collective (AC) collaboration meeting:

• I noticed a huge improvement in my note-taking as I was able to better follow the discussion, with my focus on when we want to do it and how we can promote it
  • I knew what questions I needed to ask and answers to give, being more familiar with it from past conversations/events
• We established important considerations, like it being a paid event to cover materials, and decided to ideate over a group chat = helped avoid rush, while being productive
• They were unable to do a January event to fill our event space slot, but we decided on February. Other collaborations fell through which meant we didn’t have a January collaborator as hoped = the team discussed extending our residency to July and not hosting in the space in early January. The founder looked into other venues to do an end of January event

Post-meeting messages:

• We originally discussed doing IH’s Alone Together events: where attendees can bring their own hobbies to do in the presence of others. But I noticed our other ideas didn’t align with this concept and the founder said it doesn’t fit a paid event, which was a great point
  • This created an awareness of what people will pay for, which I considered during future events, and reminded me of the importance of understanding a brand to notice when something doesn’t align
• We eventually concluded on a Self-Care Zine-Making Workshop, focused on self-love. In planning logistics and ideating, I suggested making a template for everyone to cut out, and then embellish with self-care items, for ease. This was custom-made by my co-hosts

• However, I was worried there were still a lot of things to discuss, so I compiled them in one message to send, which AC responded to = another effective method of remote communication
• Additionally, since we’ve never hosted a workshop before as part of IH, I wasn’t sure how we’d demo and guide participants. I stayed flexible and wrote it down as something to discuss, reflecting agility

Common Threads (CT) collaboration meeting:

• We also had a meeting with CT, who focuses on workshops, and I struggled to keep up fully with our conversation. I found it overwhelming and unproductive as I wanted to have a clear plan and the focus was on CT
• Nonetheless, I was resilient in concluding we should make a group chat to continue this conversation, bringing in past successful experiences and was a relief. We had many productive conversations to progress our ideas, deciding on a Deck of Cards Decorating Workshop in April, so it was beneficial

January event – 2026 goal setting:

• After outreaching to venues, we received a reply so I went straight to creating the Eventbrite page to have as much promotion time possible
• It’s where you can create hobby bingo sheets and punch cards to reflect on the year
• I created our first London Whatsapp announcement using our event description, promoting it as our first event of the year, plus the caption for our promotional post. I had to be strategic to ensure it wasn’t too long but still provided enough information

• In a meeting with my cohost:
  • I brought up making an introduction that covers essential aspects of IH/events, so we formed one to use for all events
  • She mentioned making examples of the final bingo/punch cards
  • I suggested including dimensions of the bingo sheets so attendees can quickly make them, plus use them for promotion
    • These are aspects to bring to future workshops, building my understanding of workshop hosting: finding promotional moments and making things easier for attendees

• We sold out on the event and had a waitlist
• In planning, we needed to ask the founder for small admin tasks. She was busy so I noted these as future tasks on our Notion for her to know what to complete. As a new community, the tasks page and Notion overall, are beneficial ways to keep organised that I will continue to utilise
• The event went well, but a lot of people that signed up didn’t join, despite us asking for them to refund to allow others to join. This is likely because it’s a free event = we need to find a way to reduce drop offs
  • Being a smaller group, helping ease me into hosting as my second time since it was less overwhelming. This also meant better connections were formed
• The lighting was a big issue in the venue for content, but unchangeable, so I knew I’d need to edit it (below)
• The founder was pleased about our hosting after we updated her

Winter event planning:

• Despite the short notice, I wanted to ensure our audience had the option to come to another event after Craft & Conversation attendees seemed keen, and the BF collaboration was postponed. Even if we don’t have many sign-ups, my focus was on it showing we’re active and available
• We thought a winter walk would work considering the risks: it doesn’t require much preparation and we can easily cancel if needed
• Myself and my co-host scheduled a meeting to prepare e.g. activities and content I could make, which I noted on Notion. This is useful for us to refer back to but also for the founder, who should be informed but wasn’t present
  • I made a section of information specifically for her, when she writes emails or makes posts, helping communicate remotely
• We had a sign-up goal, which we didn’t meet, but I think the measures and considerations we made meant it wasn’t impactful, so I cancelled the event

Steep & Stroll Carousel

• I previously decided to make a ‘Come with me to…’ carousel for TikTok only, considering its common usage on the platform
• Typically I use our branding, but TikTok’s feature don’t allow for external colours and fonts to be used, reminding me of past lectures on social media limitations
  • This helped me adapt quicker as I experimented with the styles and noticed a trend I’d seen in the past to use
  • It also reinforced the importance of platform knowledge to support decisions
• I wrote copy and realised that for engagement, I should guide viewers through a journey with a beginning, middle and end – something I hadn’t considered before
• These strategies were beneficial in gaining our most likes on TikTok so far

Whatsapp community

• The team had a 2026 discussion, running through event ideas and projects to explore, to add to our new events pitch deck and action plan (created by the founder). I thought these strategies were great actionable ways to grow
• I recognised the number of scattered group chats we’ve had to communicate with collaborators, which felt disorganised, so I suggested creating a Whatsapp community to keep everything clear and in one place
• This conversation extended to creating London and Tokyo group chats for members. The founder suggested this can be exclusive to event attendees to avoid spam, which I thought was an effective method
• However, I expressed it’s likely these chats may not be used much by members, to clarify expectations and avoid pressure on using them since it wasn’t my original plan, and emphasising the importance of communication
• I created the community, learning about the system

Festive card making event Reel:

• This event took place in Tokyo, and I was asked to create the video
• I struggled with ideating considering our posts are typically aesthetic. I didn’t want to keep repeating the same format
• Consequently, I experimented with Capcut tools, finding features inspired by community ‘Stickers & Scribbles’
• I asked for feedback and made the changes. The founder loved it and had feedback below, but I wasn’t sure if I did so ideas are something to reflect on

Did you have any other options for music, I think it should be just a little more upbeat [to reflect the event]

I made this change for uploading

Inspiration:

https://www.instagram.com/reel/DQgpIVYjJEC/?igsh=bTRzdmM4bXVoeXJt

Final video:

https://www.instagram.com/reel/DTC3E90iC1H/?igsh=Y3lnY2J3enJlN2li

Started with event planning difficulties:

• I found it overwhelming to keep up with many considerations, so I updated a Notion template (created by the founder to help consider all aspects of planning an event, e.g. promotion, tickets etc.) with any extra questions to organise my thoughts
• To collaborate with BF we required a venue with a screen but this was tricky considering expenses. I communicated with BF post-meeting through email, reiterating IH’s model (non profit) and lack of budget after having mentioned this prior. I updated the founder and we were mutually confused, but I remained professional, focused on venues
• Additionally, after event scheduling clashes with BF, our team had multiple conversations on how to move forward:
  • Postponing
  • Cancelling
  • Doing it without BF as a host, just background support

CC 2nd meeting:

• My co-host created an event schedule. I asked CC if it was possible for their team to take a look in advance for our next online meeting = save meeting time and focus on other vital considerations
• Myself and my co-host introduced ourselves to the full CC team, gained schedule feedback & progressed on promotion and tickets:

We could focus on social batteries

• Originally we thought the event could be split into those who want to socialise and those who don’t, to cater to our audiences. But a focus on levels of social battery was better
• However, feedback from the founder was that we needed more information on the promotional post, which I’ll take away for future collaborations, especially as I think this led to later complications with timings

I used Eventbrite for the first time:

• In navigating it, I felt dissatisfied and asked the founder to check it over because of my unfamiliarity with it
• I used past descriptions to guide extra information in the description e.g. “doors open at…” “no experience needed”, to better align with our audience. I reformatted the description to create the Instagram caption, considering past captions’ style:

CC ‘Craft & Conversation’ event – first hosting:

• This event was craft-based, allowing attendees to pick any or all craft options
• Considering the need to speak to everyone, welcome everyone, take content, participate in our activities, promote IH etc. I was overwhelmed. But, I learnt as I was going e.g. I was too promotional of our loyalty cards at first, realised, stopped and let my co-host continue. Once everyone was settled, I was calm
• I found it effective speaking with each attendee, viewing their creations and taking content at the end
• My co-host and I thought to decide if we should cancel/postpone/do the BF event ourselves with their support after hosting this. We concluded the latter
• I updated the founder about my personal experience and she advised:

The biggest lesson is flexibility, people join and end up doing something else. You guys are a good team

Edited Reel for this event:

• Decided to make another ‘Come with me to…’ video considering the reception of the last
• Created graphic for the introduction, similar to the promotional post (like Steep & Stroll) for recognisability
• I asked for feedback as the font looked off: 

Try capital letters. This is so cute are you able to change the colours of the logos

• This was to align with the original post and feed and were really useful considerations for future posts too, since this was my 2nd video

My favourite Reel of ours, you’re so fast as well to make it

https://www.instagram.com/reel/DR1nJQLiCE9/

Ended the month with further BF collab issues:

• After deciding to host with just the support of BF, there was a lack of specificity and care in BF’s responses, despite having agreed. So before locking in the event, our team further discussed, deciding to postpone and replace it with another winter event. However, it’s risky:
  • Our audience will likely be away for the holidays
  • We don’t have a large audience yet
• We decided to go ahead with planning, to promote as soon as possible, and avoided spending our resources until we knew our numbers
• Ultimately we wanted to align with our aim of showing we’re active
• This furthered my enterprise and collaborative skills as it showed the importance of discussing if something seems off

Myself and the founder organised a walking event, ‘Steep & Stroll,’ in collaboration with another community

I reached out to them in summer, deciding for an October event:

• Gave me a foundational understanding of what to expect from collaborations
• I took content, understanding the need to balance this with engaging with attendees
• The founder said that I made it happen, it was a success and attendees mentioned they enjoyed it

The impact was amazing to hear and I was excited that our work paid off

Post-event, I:

• Created our new TikTok page which is fully managed by me, so in filming I need to consider both Instagram and TikTok. Consequently, before the event I decided to create a TikTok-specific slideshow (to fit trends), and a Reel. Planning this was beneficial as I took both photos and videos to do this
• Started reposting our Reels onto TikTok. Our aim with TikTok is only to gain an audience that will see our Linktree/Instagram. So I emphasise in-caption that they’re from past events with CTAs to these other platforms
• Researched new collaborators and ideated content

I considered trends, who and what aligned with the brand and the content formats we could utilise, all in our shared Notion for reference. I also built a bank of inspiration = overall maximise our content’s potential to reach new audiences and engage our current audience, while staying true to our aim

• I updated the team about this research. My considerations were beneficial as they were pleased with the ideas, listing them as future posts, e.g. for stories I started with asking a question that related to our brand

Looking really good, but brand colours should be implemented

which I considered. Ultimately, this keeps our audience engaged and shows we’re active:

Additionally, I edited the Steep & Stroll Reel with CapCut (‘Come with me to…’ video inspired by a brief and video I created in the past)

• It was a challenge sorting our Google Drive videos into order. They consist of my own and the collaborator’s videos. It took time and strategy to select videos, so I questioned why it should be used to avoid repetition for engagement
• I aligned with our brand guidelines, and for creativity and recognisability recreated the announcement graphic in the video introduction. I ensured I used our typography, as it was a previously mentioned necessity from the founder, for the Instagram page to come together:

• I sent the introductory graphic to the founder. She loved it which was motivating
• Reread the brief to know what to include in the script = concise explanation that meets aims
• Included call-to-actions, asking the founder which CTA is best to draw audiences to future events

It received the most views on Reels so far at 1.8k

Inspiration:

www.instagram.com/reel/DJFXobHuQ1R

Furthermore, the IH Team scheduled a meeting with two potential collaborators, Conversation Cafe (CC) and ‘BF’ (anonymised*).

I took notes, summarising ideas and potential dates etc. Although useful, I found my notes chaotic as the:

• 2nd time attending meetings = challenging to follow the conversation
• 1st meetings with these communities = discussion of various ideas rather than a structured event plan

Nonetheless, I found them beneficial to refer back to, so I will improve this.