December

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Winter event planning:

Despite the short notice, I wanted to ensure our audience had the option to come to another event after Craft & Conversation attendees seemed keen, and the BF collaboration was postponed. Even if we don’t have many sign-ups, my focus was on it showing we’re active and available
We thought a winter walk would work considering the risks: it doesn’t require much preparation and we can easily cancel if needed
Myself and my co-host scheduled a meeting to prepare e.g. activities and content I could make, which I noted on Notion. This is useful for us to refer back to but also for the founder, who should be informed but wasn’t present
- I made a section of information specifically for her, when she writes emails or makes posts, helping communicate remotely
We had a sign-up goal, which we didn’t meet, but I think the measures and considerations we made meant it wasn’t impactful, so I cancelled the event

Steep & Stroll Carousel

I previously decided to make a ‘Come with me to…’ carousel for TikTok only, considering its common usage on the platform
Typically I use our branding, but TikTok’s feature don’t allow for external colours and fonts to be used, reminding me of past lectures on social media limitations
- This helped me adapt quicker as I experimented with the styles and noticed a trend I’d seen in the past to use
- It also reinforced the importance of platform knowledge to support decisions
I wrote copy and realised that for engagement, I should guide viewers through a journey with a beginning, middle and end – something I hadn’t considered before
These strategies were beneficial in gaining our most likes on TikTok so far

Whatsapp community

The team had a 2026 discussion, running through event ideas and projects to explore, to add to our new events pitch deck and action plan (created by the founder). I thought these strategies were great actionable ways to grow
I recognised the number of scattered group chats we’ve had to communicate with collaborators, which felt disorganised, so I suggested creating a Whatsapp community to keep everything clear and in one place
This conversation extended to creating London and Tokyo group chats for members. The founder suggested this can be exclusive to event attendees to avoid spam, which I thought was an effective method
However, I expressed it’s likely these chats may not be used much by members, to clarify expectations and avoid pressure on using them since it wasn’t my original plan, and emphasising the importance of communication
I created the community, learning about the system

Festive card making event Reel:

This event took place in Tokyo, and I was asked to create the video
I struggled with ideating considering our posts are typically aesthetic. I didn’t want to keep repeating the same format
Consequently, I experimented with Capcut tools, finding features inspired by community ‘Stickers & Scribbles’
I asked for feedback and made the changes. The founder loved it and had feedback below, but I wasn’t sure if I did so ideas are something to reflect on

Did you have any other options for music, I think it should be just a little more upbeat [to reflect the event]

I made this change for uploading

Inspiration:

Final video:

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