Myself and the founder organised a walking event, ‘Steep & Stroll,’ in collaboration with another community.
I reached out to them in summer, deciding for an October event:
- Gave me a foundational understanding of what to expect from collaborations
- I took content, understanding the need to balance this with engaging with attendees
- The founder said that I made it happen, it was a success and attendees mentioned they enjoyed it
The impact was amazing to hear and I was excited that our work paid off.
Post-event, I:
- Created our new TikTok page which is fully managed by me, so in filming I need to consider both Instagram and TikTok. Consequently, before the event I decided to create a TikTok-specific slideshow (to fit trends), and a Reel. Planning this was beneficial as I took both photos and videos to do this.
- Started reposting our Reels onto TikTok. Our aim with TikTok is only to gain an audience that will see our Linktree/Instagram. So I emphasise in-caption that they’re from past events with CTAs to these other platforms.
- Researched new collaborators and ideated content
I considered trends, who and what aligned with the brand and the content formats we could utilise, all in our shared Notion for reference. I also built a bank of inspiration = overall maximise our content’s potential to reach new audiences and engage our current audience, while staying true to our aim.
- I updated the team about this research. My considerations were beneficial as they were pleased with the ideas, listing them as future posts, e.g. for stories I started with asking a question that related to our brand
“Looking really good”, but brand colours should be implemented
which I considered. Ultimately, this keeps our audience engaged and shows we’re active:
Additionally, I edited the Steep & Stroll Reel with CapCut (‘Come with me to…’ video inspired by a brief and video I created in the past)
- It was a challenge sorting our Google Drive videos into order. They consist of my own and the collaborator’s videos. It took time and strategy to select videos, so I questioned why it should be used to avoid repetition for engagement
- I aligned with our brand guidelines, and for creativity and recognisability recreated the announcement graphic in the video introduction. I ensured I used our typography, as it was a previously mentioned necessity from the founder, for the Instagram page to come together:
- I sent the introductory graphic to the founder. She loved it which was motivating
- Reread the brief to know what to include in the script = concise explanation that meets aims
- Included call-to-actions, asking the founder which CTA is best to draw audiences to future events
It received the most views on Reels so far at 1.8k
Inspiration:
www.instagram.com/reel/DJFXobHuQ1R
Furthermore, the IH Team scheduled a meeting with two potential collaborators, Conversation Cafe (CC) and ‘BF’ (anonymised*).
I took notes, summarising ideas and potential dates etc. Although useful, I found my notes chaotic as the:
- 2nd time attending meetings = challenging to follow the conversation
- 1st meetings with these communities = discussion of various ideas rather than a structured event plan
Nonetheless, I found them beneficial to refer back to, so I will improve this.